A rebrand to align the organisation behind their new 5-year business plan.
Gingko People held a creative workshop with the brand steering committee to kick start the process to gain valuable internal insights into the direction the brand needed to take. From this, the creative brief was developed collaboratively with the client and the creative process evolved through team buy in at all levels.
Why we loved this project
The organisation had to bring new and long term stakeholders together with completely different views of the brand creative. Whilst at points the process was tense, the trusting of the process and the strength of relationship with the client allowed the creative process to be pushed to its fullest potential.
“It has been a tougher road than expected doing the rebrand but in the end it has brought our people together and there has been a huge change in our organisation.” CEO, Charity